I'M NOT THE ARTIST.
I'M THE PRODUCER.

I wasn't supposed to be a creative. I studied marketing. In 2008 my VP handed me Photoshop and said figure it out, and I've been figuring it out ever since, through a master's at Pratt, a record label, a bank, and now a company where I am the entire creative department.

All of it taught me the same thing: I'm not the artist. I'm the producer. A producer hears the finished record before anyone plays a note, then gets everybody to it. The writer, the retoucher, the animator, the freelancer, and lately a stack of AI tools that will cheerfully hand you a thousand beautiful wrong answers. My job is knowing which one is right early enough that nobody spends a week on the other nine hundred and ninety-nine.

The other thing I learned is that there's no such thing as a rational category. People assume music is feeling and finance is math. It's backwards. Nobody has ever been neutral about their money. They're scared of it, superstitious about it, quietly ashamed of what they don't know. Find that, say it plainly, and the design finally has something to do.

Outside of this: running, a camera with no brief attached to it, and my family dragging me somewhere new.

Fifteen years of making people feel something about an album, a bank, and a retirement plan means I find the true thing faster than I used to. That's the whole job now. The tools got fast. Taste didn't. The experience is the multiplier.

Skills and Expertise

  • I inspire and empower creative teams, creating a space where new ideas can grow. I manage projects from start to finish, making sure they are completed on time and within budget, while surpassing expectations. I focus on clear communication and love to encourage creativity in my team.

  • I understand how to build and refresh brands using powerful visuals. From creating brand guidelines to launching effective campaigns, I make sure every interaction reflects the brand's values and connects with its audience. My work has improved brand recognition and driven business growth.

  • With a discerning eye for detail and a passion for visual communication, I carefully create visuals and bring ideas to life through detailed art direction. I work with great writers, designers, and manage photoshoots and video productions to make sure every visual fits the overall vision and sends a strong message.

  • I create user-friendly digital experiences that are easy to use and enjoyable. I focus on making designs that help users navigate smoothly, leading to positive experiences and increased sales. My work is based on data and a solid grasp of how users think and act.

  • I use motion to grab attention and boost storytelling. Through lively animations and engaging videos, I create eye-catching experiences that stick with viewers. My skill in motion graphics makes every project more dynamic and engaging, helping it shine in today's busy digital world.

Work experience

Domain Money, Head of Brand Design

2024—Present

Popular Bank, Creative Director

2019—2024

OwlxCo, Creative Director

2023—Present

Universal Music Group, Sr Art Director

2015—2019

G-Unit Records, Art Director

2006—2014